An Ode to Success by B.C. Forbes

B.C Forbes

B.C. Forbes, the founder and editor of the Forbes magazine, hands us the "Keys to Success"

Your success depends on you.
Your happiness depends on you.
You have to steer your own course.
You have to shape your own fortune.
You have to educate yourself.
You have to do your own thinking.
You have to live with your own conscience.
Your mind is yours and can be used only by you.
You come into this world alone.
You go to the grave alone.
You are alone with your inner thoughts during the journey between.
You make your own decisions.
You must abide by the consequences of your acts...
You alone can regulate your habits and make or unmake your health.
You alone can assimilate things mental and things material...
You have to do your own assimilation all through life.
You can be taught by a teacher, but you have to imbibe the knowledge. He cannot transfuse it into your brain.
You alone can control your mind cells and you brain cells.
You may have spread before you the wisdom of the ages, but unless you assimilate it you derive no benefit from it; no one can force it into your cranium.
You alone can move your legs.
You alone can move your arms.
You alone can utilize your hands.
You alone can control your own muscles.
You must stand on your feet, physically and metaphorically.
You must take your own steps.
Your parents cannot enter into your skin, take control of your mental and physical machinery, and make something of you.
You cannot fight your son’s battles; that he must do for himself.
You have to be captain of your own destiny.
You have to see through your own eyes.
You have to use your own ears.
You have to master your own faculties.
You have to solve your own problems.
You have to form your own ideals.
You have to create your own ideas.
You must choose your own speech.
You must govern your own tongue.
Your real life is your thoughts.
Your thoughts are your own making.
Your character is your own handiwork.
You alone can select the materials that go into it.
You alone can reject what is not fit to go into it.
You are the creator of your own personality.
You can be disgraced by no man’s hand but your own.
You can be elevated and sustained by no man but yourself.
You have to write your own record.
You have to build your own monument - or dig your own pit.
Which are you doing?

Guarding Our Reputation

How reputable are you and how reputable is your company? In other words, what are others saying about you and your company? These are the main reasons why as individuals or companies, we make the necessary effort to guarding our reputation within our community and especially, online. What others say about us has become a major factor.

Inasmuch as we provide services to the public, online reviews play an important role in the spread of information about how well we serve our customers.

“Reputation is built on trust”:- How?

If I were to meet you for the first time and come up with an offer to sell to you a ten-dollar bill for one-dollar, however the attraction of this offer, you will wonder why this idiot is trying to push such a ridiculous offer to you and a few questions like:-
(a) is he mad?, (b)  is the ten dollar bill fake? (c) is he on drugs?; ... and so on... will pop into your head.
However if you were to have information about mu character and how trustworthy I could be, although you would wonder why I was making this ridiculous offer and wondering what the catch may be, my offer will seem more believable to you.

How I got into internet marketing

I got into Internet Marketing through a three day ‘Save The Children’ fundraising event organized by Andrew Reynolds – the man behind “cash-on-demand”. Also on stage were Armand Morin and Dan Kennedy. I wish I had known a bit more about Internet marketing before seeing them on stage. I later found out who they were. they were the big hitters in the IM industry; this was 2008.

Armand Morin told us how he generates multiple millions in online income in a year and then he made us all get up and demonstrate how big his staff was. More than half the group stood up leaving over a thousand people. He then reduced the number of those remaining standing till he finally revealed that ‘he only has 6 workers’ (impossible)! Never heard about outsourcing but now I do.

Dan Kennedy, amongst other things also spoke about how when face to face with the richest man in the world, it took Napoleon Hill, just a few seconds to make up his mind, not knowing how he was going to make it for lack of funds; the speed of decision making.

I was hooked.
I quickly learnt as much as I could but in reality, I was only comfortable with Pay-Per-Click Advertising on Google. At the time, I didn’t quite understand why my EPC (earnings-per-click) were high, but now I know why.

I now understand a lot more about internet marketing, it is ‘scaringly unbelievable’. Nowadays, when I purchase products, I do so to explore for research purposes or product that will help me in my IM business.

Push That Button

Push that button is synonymous with “pulling your own strings” and the question is: how do you motivate yourself? What pushes you or how do you generate that spark of emotion to get motivated enough to get off to start doing the things that are necessary for ones development?

I visited a friend one day and noticed that this friend had big-brother on throughout the night. For those who don’t know what big brother is; let me try and explain very badly what it is. People are selected and confined in a house for a period of time and they are voted out of the big-brother house one-by-one, by the viewers based on whatever criteria.

Maybe it is to join in on the office conversation and even lead the conversation about the program. Did I judge? YES! But take a step back. Does my friend have the same kind of problems I have? Maybe NOT!

Some people can turn it on at will like a tap. My question is; how do they do it? Hertzberg in his research on motivation in the workplace to find out why people left handed in their notices, the answers they gave had very little to do with pay. Career advancements was first then came challenge, followed by exciting place to work and then variety of tasks.

This proves that beyond once basic needs for subsistence living, we need to be stimulated in other ways; Good or Bad!

A few decades ago, to set up a store to sell widgets; for example “diode” will require a loan from the bank manager for that and a healthy stock. Your profit is dependent on foot traffic on the shop front. Fast forward to today, you can do the same holding your store on the internet with a shopping cart and ship goods all over the world at a fraction of the cost.

The speed at which we can set up such businesses and run them 24/7 has created a different type of stimulus for variety. The question still remain – How do you get motivated; How do you push your button?

In pursuit of Comfort

I have titled this:- “in pursuit of comfort” because our level of comfort is directly linked to our ability to afford that comfort. Our ability to command the income required of us to meet our basic needs and then extend this income to investing in our future, “knowledge included”. So how do we do this?

Maslow’s hierarchical needs has always made sense to me. Let me try to interpret his work the way I understand it.

‘I cannot  think beyond my stomach meaning I need food in my stomach in order for me to have that clarity of mind to begin thinking about how I would wish to invest in myself and my future.

Also, one’s level of comfort is solely determined by one’s interpretation of comfort and their ability to afford anything beyond the food in their stomach.

To think beyond one’s stomach involves positioning yourself through work skills and all other options available in order to bring in the income required.

The smart ones amongst us come out of school get trained in a trade, work in the trade, become a sole trader and expand when necessary. An example of this will be a plumber or an electrician. Another example would be a story about an elite search engine optimization membership group I joined where instead of going to university, some of the young smart cookies forked-out the ten-thousand dollar membership fee to train. After just one year, most of them were bringing in more than a hundred-thousand dollars a year. I call this smart.

Some universities have continued to train their students for the desk jobs. The irony is that, students still enrol, spend 3-4 years, accumulate thousands of pounds in tuition fee debt without finding the ideal desk job which took them there in the first place. And when they do, they get paid a minimum wage. For certain, to train as a lawyer or a doctor or an astronaut, will require a university setting but more importantly, uni’s are also offering distant learning opportunities. Open University started this in 1971 offering courses by post and on night-time television channels.

From the fast pace at which technology is influencing our lifestyle and careers, it will be wise to plan and map out our career paths while considering what it will look like in a decade, for example.